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Without Why, we're lost. Not asking why is comforting in the short term. Nobody benefits from being bludgeoned with poor choices. But in the long term, we're lost if we can't face the why of the choices we are making. Each of us is a blend of science and art. Science is grounded in observation and theory, hard facts and empirical evidence: share prices and crop reports, cholesterol counts and final scores. That’s essential; we need hard facts and scientific thinking to make sense of the world on a daily basis. Science is about what and how. It doesn't concern itself with meaning. Why is not in the vocabulary of the geneticist or botanist. But we're also artists. We're creatures of intuition and creative vision. Those are not based on empirical facts (you can't quantify the moment when Steve Jobs had the inspiration for the iPhone), but they are no less important than the what and how of science. The key is that expressing our artistic selves means that we must have the courage to ask the question why: - Why does this technology not work as well as it should? - Why must I purchase things because my friends have them? - Why have I put on 40 pounds in the last ten years? - Why am I unhappy?
A financial advisor, a banker, and a stockbroker walk into a bar... So begins a story about professional satisfaction and personal fulfillment. Struck by the number of financial professionals laboring in careers devoid of purpose, meaning or true success, wholesaler and speaker Steve Luckenbach began asking questions. Questions about his life, the psychology behind financial decisions, what makes financial professionals valuable and why people act out of fear. Taking his answers on the speaking circuit, Steve wowed audiences, who inevitably asked, "Where's your book?" Don't Believe Everything You Think is that book. In it, three financial professionals journey through a living parable, led by a mysterious Guru who shares with them the secrets to finding wealth, passion and meaning in their work. Through these creative, challenging lessons, you will discover: * Why you act like a sheep when your clients need a shepherd; * The neurological reasons we all make panicked investment choices; * The real source of value in your practice: * Why knowledge can never guarantee success; * The secret to a career with more money and more joy. Join the financial advisor, banker and stockbroker in a dark Manhattan tavern. You'll never look at your financial career the same way again.